Defining a company’s purpose through video storytelling
In an age of skepticism, it’s not enough to merely state your purpose.
A company’s purpose must be authentic and embedded in corporate DNA. You need to demonstrate it on a consistent and regular basis. How do you distinguish true purpose from “purpose-washing”—a public relations veneer rather than a fundamental change in culture and operations? More CEOs recognize that purpose doesn’t come from the boardroom, but rather from the employees. Companies like Marriott International, Sodexo and Xerox are telling authentic stories through their employees eyes with the help of StorySquad’s brand journalism .
From Marriott’s Gay Pride…
To “First for Xerox” on International Women’s Day…
To Sodexo’s push into healthy plant-based foods…
A powerful video transports people to places where change is happening. It unites employees. And in this age of skepticism, creates credibility.
