Every project starts differently.
The approach doesn’t.
Before there’s a script or a plan, it starts with recognizing what matters—then shaping the work from there.
We create films, campaigns, and visual stories that help organizations communicate clearly, especially when ideas are complex.
Different formats. Same approach: understand the idea, then find the clearest way to express it.
Every project starts with a big idea.
Not always a clear story.
That’s what Anne Marie Squeo saw early on in working together—not just how to tell a story, but how to find the version people can actually understand.
At Xerox, that meant shifting away from product language and letting the scientists explain the technology themselves. What emerged carried into later work—from introducing Protego’s blockchain platform to shaping a clear, focused voice for CEO.works.
But clarity has to hold up outside the boardroom.
“StorySquad is my go-to creative partner when I need high-level content that connects.”
Xerox — Optic Yellow
The right voice takes time to find.
Messaging often begins in conference rooms — carefully structured, but far removed from how people actually speak. Closing that gap is where the work begins. With the Kabuki Syndrome Foundation, the story came from families and physicians — parents describing daily life, doctors explaining the science, and a community working toward hope. The role was to listen closely and shape it without losing the honesty behind it.
And when that voice is honest, it changes how the story is captured.
But not every story gives you time to find it.
“StorySquad has an incredible ability to translate the lived experience of Kabuki syndrome into powerful, authentic storytelling.”
Kabuki Syndrome Foundation — Gala Teaser
Authenticity shows up fast — or not at all.
In South Dakota, the team had 48 hours to capture voters on primary day. There was no script — just conversations, quick decisions, and the instinct to recognize when someone was saying something genuine. Those moments became the foundation we built from. That same instinct carries into campaign work — whether partnering with agencies like Orange or working with strategists like Mike Murphy — building pieces around people speaking in their own words.
What happens when words can’t carry it?
“Super creative, reliable, and always making ideas better without inflating the budget. They ask the right questions, go the extra mile and consistently deliver work we trust.”
Unite America — Broken Primary
Orange Agency — FFA “Financial Hardship”
Concerned Veterans for America, Afghanistan
For Hilton’s Housekeeping Week, StorySquad partnered with HamiltonDC Media to create a series celebrating the people who keep the company’s hotels running every day.
The films needed to work across an international workforce — so there was no voiceover. With only seconds to connect, every moment had to be efficient.
Each piece focused on a real employee — using simple visual storytelling to capture small moments from hotel life, with the real person revealed at the end.
The result was clear, human, and immediately understood.
When words can’t be used — you have to show it.
“I am blown away! StorySquad is a true partner. What they create is engaging and fun and does a great job hitting all of our objectives.”
Hampton - Housekeeping Week, Cuddles in the Sofa